Helen Skelton appeals to households to ‘Help us, help them’

17th October 2017 Fraser Bedwell

TV presenter, adventurer and mum of two Helen Skelton is calling upon UK shoppers to support the thousands of families that help make up the 6.7 million people in the UK’s Armed Forces community* with the ‘Help us, help them’ campaign exclusively at Sainsbury’s. When shoppers purchase any selected P&G health and beauty products, including Oral-B, Olay and Gillette, from 11th October to 21st November they will trigger a donation to Poppyscotland and The Royal British Legion.

Poppyscotland and The Royal British Legion together comprise the nation’s biggest Armed Forces charity, and provides care and support to all members of the UK’s Armed Forces past and present and their families. With figures revealing that there are over 3 million dependents within the ex-Service community** and 79% of Service families with children*** it’s clear the charity’s work remains a vital lifeline for so many.

Helen is hoping she can inspire families around the country to get involved and support the campaign by simply buying donating P&G products instore or online at Sainsbury’s. “It’s just so easy to get involved” says Helen. “The Armed Forces provide us with such a crucial service and give so much. This campaign is a great way to show our support and provide help where it’s needed the most. Through Poppyscotland and The Royal British Legion, we can ensure our Armed Forces community is taken care of in whatever way it needs.”

Helen continues, “I’ve had the privilege to meet both serving Armed Forces personnel and veterans, and have seen first-hand the effects military life can have on families. As a mum, I know how important it is to feel supported and I hope that UK shoppers get behind this wonderful partnership.”

The ‘Help us, help them’ campaign, in partnership with Sainsbury’s and P&G, will enable Poppyscotland and The Royal British Legion to continue to provide vital services to serving Armed Forces personnel, veterans, and their families including; recovery, respite breaks and money and careers advice. 10p from every donating P&G product will be donated to the charities.

Simon Pearce, Team Leader, P&G UK and Ireland, says, “This campaign is simple. Simple to get involved with and simple in what it aims to do. We want to help as many people in the Armed Forces community as possible. All that shoppers need to do is buy what is already on their shopping lists! We are proud to be partnering with Sainsbury’s and privileged to be part of this campaign in aid of Poppyscotland and The Royal British Legion which will help make a huge difference to the lives of Armed Forces families all over the UK.”

Gordon Michie, Head of Fundraising at Poppyscotland, says, “For nearly 10o years Poppyscotland has been there for the UK’s Armed Forces community through thick and thin. We are grateful to campaigns like ‘Help us, help them’ which, along with the public’s fantastic support, enable us to continue providing support to those in need, whether they are Serving Armed Forces personnel, veterans, or their families.”

Anna Harland, Head of Corporate Responsibility & Sustainability, Sainsbury’s says, “We’ve been working with The Royal British Legion for 23 years and, last year alone our colleagues and our customers are proud to have raised £3million. This year we’re hoping to raise even more money for the Legion, and this new partnership with P&G is another way we’re making it easy for our customers to donate when they shop with us.”

From 11th October to 21st November 2017 you can get involved and help raise money with brands such as Oral-B, Olay, Gillette, Pantene and many more. Purchase donating P&G health and beauty products at Sainsbury’s instore or online and P&G will make a donation to Poppyscotland and The Royal British Legion. 1 pack = 1 donation. Find out more www.sainsburys.co.uk/poppy.



*, ** The Royal British Legion, A UK Household Survey of the ex-Service community 2014, 2014

*** MOD, UK Tri-Service Families Continuous Attitude Survey Results 2017, 2017